Audi Geneva 2012

The Audi stand at the 2012 Geneva Motor Show was up to 39 m deep and 10 m wide. Its view was determined by free-form elements that seemed to float in space. These elements were connected to a modular steel grid at the rear of the stand, suspended high in the central area and cantilevered freely at the front.

Recycling for Geneva Motor Show

For the construction of the steel grid, elements from previous years’ stands could be partly reused – an important contribution to the ecological and economic life cycle balance of the stand.

Werner Sobek was responsible for the structural engineering of the project.

Architecture
Schmidhuber and Partner, Munich/Germany

Planning time
2011 − 2012

Construction time
2012

Services by Werner Sobek
Structural engineering (WP 1 − 6 acc. to HOAI)

Client
Audi AG, Ingolstadt/Germany

Photography
Andreas Keller, Altdorf/Germany

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