Mercedes-Benz Wings

An exhibition stand is given a high recognition value by always using the same, characteristic basic elements. This ensures an unmistakable and uniform appearance of the brand.

Basic Elements with High Recognition Value

At the same time, by varying the basic elements in terms of geometry, materiality and surface finish, the individual trade fair presentations can be designed in an extremely flexible and always new – but still economical – way.

A prime example of the reuse of brand-impacting basic elements are the Mercedes-Benz Wings, which Werner Sobek designed in 2003.